The platform for pay-per-click management :
If you’ve got to get familiar with it, you’ve got to practice it in most small businesses and even some medium-sized and large ones. They need the person-hours to learn how to do it properly; setting up an AdWords campaign, you can do about campaign one ad group, and that’s what a lot of people do. They create everything and stick it in one ad group, and you’ve got all these different keywords, and they don’t relate to the ad well. They’ll correct them; well, man, you’ve said so much there; you said Edwards, who said their keywords you said to mean, and let’s go right back to the basics and when you define, add words to you then. So Google AdWords is the platform for selling advertising inventory on Google, so if we take a step back even further from that and say pay-per-click, a lot of people think that pay per click management is google Adwords and vice versa, of course.
It’s not pay per click management; it is simply the way you pay for the traffic you get to your website as opposed to what preceded it, which was pay-per-thousand views, right? So Google didn’t invent pay-per-click; it was a company called Google that quickly adopted it and put it out of business as they do, and they refined it. So now the leading platform for pay-per-click is google AdWords, and within that platform are different types of pay per click, so what most people think of as AdWords and pay per click is a search marketing and showing ads to people that are searching for what you do. But an equally significant side of google AdWords and pay-per-click is display marketing; you’re still paying per click; you’re only paying when somebody clicks on your ad and visit your website. But there’s no search involved; you’ve chosen a demographically targeted audience or to show on certain websites. Because they’re related to your product and service, if, for example, you’re selling cars, you might show them on websites. That is traffic congestion, or about tires or whatever; this is related to the product selling now.
YouTube for pay per click management :
That is something that you can do on pay per click management in YouTube County; you can put together and video ad for your business, and then what you can do is you can say only want to be shown on this channel or before this particular is played. They’re those little ones where the five seconds come up, and if you’re not interested, you press the five-second button, and then you move on, but the thing that’s interesting about those is that unless the person watches the entire ad, you don’t get charged for it. Suppose they watch the first 30 seconds or thereabouts– also get beyond a certain point, that’s it. In that case, you pay for it, and so it is an expensive way to raise your profile; this means that there’s something that I read in the show prep notes that you all guessed suitable for us, and you said if it’s not so funding. Then you shouldn’t be doing it, or is that a case if it’s not self-funding, then you’re doing it wrong very much? So Their exceptions some people don’t do it for a direct return; some people do it to build brand awareness.
